Solidarity Realty


FAQ | Solidarity Realty Madison


Thanks for asking! We’d love to share why we are the alternative for home buyers & sellers in Madison.


Does the name have political implications?  Absolutely!

We firmly stand behind the people of Wisconsin and our quality of life and against Walker’s attempt to dismantle all that we value to appease his billionaire cronies.

In fact, through the end of January 2012, 10% of all commissions from sales went to United Wisconsin and their efforts to Recall Walker.

What makes Solidarity Realty an “Alternative?”

The #1 complaint we hear from friends and colleagues who have had bad experiences with previous realtors is that they felt the realtor was not really working in their best interest.  Rather, they felt the realtor was just in it to close another deal, and so they didn’t feel they could trust their realtor.

At Solidarity Realty, we take our obligation to represent your best interests extremely seriously.  In fact, we do not ever attempt to “be neutral” and represent both sides. We don’t think that is ethically possible.

With us, you are assured that an honest, knowledgeable, patient and experienced advocate will be representing your best interests in your next real estate transaction.  For example, we will never have one agent representing both the buyer and seller at the same time.

How does a potential buyer or seller benefit from that?

They rest assured in the knowledge that we are there to protect them, and that we put their best interests even before our own best interests. Clients often come to us with horror stories from a previous experience with a realtor where they didn’t feel the agent represented them, but was just in it to close another deal. We don’t rely on a loophole in the contract allowing us to “go neutral” and represent both sides at the same time. We don’t think that is ethically possible.

What is the Best Kept Secret from Real Estate Buyers?

That they don’t have to pay a dime to have a buyer’s agent represent and protect their best interests from the beginning. A buyer’s agent is paid by the listing agent splitting the commission he or she earned from listing the house.

Why shouldn’t a buyer call the number on the sign outside the home?

The number on the sign is, in most cases, the number for the listing agent, who represents the best interests of the seller AND once the listing agent shows you their listing themselves, having a buyer’s agent isn’t necessarily free because the listing agent can refuse to split their commission with your buyer’s agent.

Why isn’t this common knowledge for Real Estate Consumers?

Because, unfortunately there are too many influential fat cats out there who would rather “double dip” on the commission than protect their clients best interests. If you were a seller paying 6% in commission, wouldn’t you  be furious if your agent “went neutral” because they also represented the buyer? This happens more often than you think– but most of the time sellers are not even aware their broker is representing the other side too. And those fat cats appear to have thus far prevented this important consumer warning from becoming widely spread.  Call your representative and tell them to draft legislation to protect real estate consumers!

What is an EcoBroker?

An EcoBroker is a real estate professional who has taken additional energy and environmental training to better meet the needs of environmentally-conscious buyers and sellers. We are trained to help our clients take advantage of energy efficiency and environmentally sensitive design and to assist them in their pursuit of properties that provide affordability, comfort and a healthier environment. For more information, please visit this page.